How Trust is Earned and Lost
How Trust is Earned and Lost
The Fragility of Trust
Trust is one of the most valuable currencies in leadership – and perhaps the easiest to lose. It takes time, consistency, and intention to earn, yet can evaporate in an instant through a single misstep, a broken promise, or a careless word.
The saying “Trust is earned in drops and lost in buckets” reminds us that trust isn’t built through grand gestures but through small, repeated actions that show integrity, care, and reliability. Each drop – a kept commitment, a moment of honesty, an act of fairness – accumulates over time until trust becomes the foundation of a strong and connected team.
But when that foundation is shaken, even slightly, rebuilding it demands far more time and effort than it took to lose.
“Trust Is Earned in Drops and Lost in Buckets”
Why Trust Matters in Leadership
Trust shapes how people feel, think, and perform at work. When trust is high, teams communicate openly, take initiative, and feel safe to share ideas or admit mistakes. When trust is low, people hold back, protect themselves, and operate from fear rather than confidence.
As a leader, you are not just managing tasks, you’re shaping the emotional climate of your team. Every decision, every tone, and every action sends a signal about whether or not your people can rely on you.
How Leaders Earn Trust – Drop by Drop
- Be Consistent in What You Say and Do
Consistency is one of the clearest indicators of reliability. Your team will forgive honest mistakes more easily than unpredictable behaviour. Follow through on promises, communicate clearly, and demonstrate the behaviours you expect from others. - Listen to Understand, Not to Reply
People trust leaders who make them feel heard. Take the time to listen without interruption, validate what’s being said, and respond thoughtfully. Empathy builds emotional safety, and safety strengthens trust. - Be Transparent – Even When It’s Difficult
Transparency doesn’t mean oversharing, but it does mean being honest about what you know, what you don’t, and what decisions are being made. Clarity reduces speculation, and openness builds credibility. - Admit Mistakes and Take Responsibility
When something goes wrong, own it. Accountability shows integrity and encourages your team to do the same. Admitting a mistake doesn’t weaken authority – it humanises it. - Show Appreciation and Fairness
Recognition, fairness, and respect go a long way in reinforcing trust. People are more likely to invest effort when they feel their contributions are valued and judged fairly.
Protecting the Trust You’ve Built
Building trust is not a one-time achievement – it’s an ongoing responsibility. It can be tested in moments of pressure, miscommunication, or organisational change. Protecting trust means staying self-aware: checking how your actions align with your intentions, how your words land, and how your leadership feels from your team’s perspective.
“Lead with Transparency”
When trust falters, address it quickly. Acknowledge the impact, rebuild transparency, and demonstrate through consistent action that trust still matters.
Leadership isn’t about perfection; it’s about presence and integrity. Trust is your most powerful leadership asset, invisible yet deeply felt. Each small act of honesty, empathy, and consistency is a drop that strengthens the foundation beneath your team.
Earn it daily. Guard it fiercely. Because once lost, those buckets take time to refill.




